ASSOCIATE DIRECTOR/DIRECTOR, INFLUENCER MARKETING

ASSOCIATE DIRECTOR/DIRECTOR, INFLUENCER MARKETING at

$ Confidential

Gallery Media Group is a rapidly growing digital media company that includes women’s lifestyle brand, PureWow, which is dedicated to making a woman’s life more beautiful, manageable, and efficient; ONE37pm, a men’s lifestyle brand at the intersection of culture, style, music and sports, seen through the lens of entrepreneurship; and a collection of premium podcast shows that includes the GaryVee Audio Experience, Mom Brain, Royally Obsessed and The CMO Podcast with Jim Stengel.

Our mission is to “make positivity louder.”

The Associate Director/Director, Influencer Marketing will lead the GMG Influencer team, focusing on planning and executing best-in-class influencer campaigns. You are the main point of contact for all Influencer related programs and are responsible for overseeing all facets of influencer campaign strategy and execution.

RESPONSIBILITIES

Team Management

Ensure success with junior team members across company and clients.
Be responsible for team growth and education
Keep leadership informed on team morale

Influencer Campaign Planning

Lead influencer strategy and creative development for assigned campaigns
Ensure timeline, influencer fees and content creative aligns with objectives of the brand and campaign
Approve planning prior to campaign sale and launch

Influencer Sourcing

Direct team to source influencers that fit the correct demographic and audience for each campaign
Review influencer sourcing presentations that give insight into potential campaign partners
Keep a pulse on trending influencers within the space to use for brand partnerships.
Educate the team on influencer marketing tools to use these tools to assess and find ideal partners

Influencer Campaign Management

Lead client communication throughout the campaign
Manage influencer team throughout the content creation process, ensuring all deliverables are met and that content is approved & posted in an efficient manner
Review submitted & posted influencer content
Direct team to source influencers that fit the correct demographic and audience for each campaign
Review influencer sourcing presentations that give insight into potential campaign partners
Keep a pulse on trending influencers within the space to use for brand partnerships.
Lead internal communication with Account Management team to communicate campaign updates to clients
Lead negotiation and contracting of influencer partners
Keep team informed on hurdles or flags throughout the campaign but problem solve to create solutions

Influencer Reporting

Analyze influencer results
Review and develop insights from campaigns
Oversee the building of comprehensive wrap reports with sourced data

Be the expert in the Influencer Marketing space

Establish and maintain long-term relationships with key contacts within the influencer space
Stay informed of platform updates, specifically across Instagram,TikTok, Facebook, Pinterest and Twitter
Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed

QUALIFICATIONS AND EXPECTATIONS

5+ years experience in social media influencer strategy and execution
Ability to develop meaningful influencer relationships that result in authentic campaigns
Ability to manage direct reports, as well as work independently and balance multiple tasks
Ability to manage multiple projects at a time while paying strict attention to detail in a deadline-driven environment
Proven ability to negotiate legal contracts with influencers
Experience with paid social media in support of influencer campaigns
Experience working with influencer and content management tools
Proven ability to work in a fast-paced environment while managing multiple projects at a time against strict deadlines
Strong project management skills with attention to detail
Ability to work collaboratively as part of a cross-functional team

Location: New York

Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.

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Published 2021-10-05

looks for a ASSOCIATE DIRECTOR/DIRECTOR, INFLUENCER MARKETING in New York, NY location.

How much Influencer Marketing Jobs professional earns at ?

The proposed salary for Influencer Marketing Jobs position at is Confidential.

ASSOCIATE DIRECTOR/DIRECTOR, INFLUENCER MARKETING responsibilities at

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at

To be disscussed with candidate