Social Media Video Trends 2021

In the professional environment of marketers, designers, photographers and, of course, videographers there are “weeks of high fashion and haute couture shows” – this is the period from November to February, when all authoritative sources publish articles on the topic “Trends of the coming year”, and then another institute Pantone announces the color of the year – and here we go!

About Abalmasov Production studio

Trends are a matter of competitiveness and income: we create music video content that we sell on video stocks, so we shoot on relevant topics and in accordance with global demands. This work experience allows us to say that the trends of the next year are already here and now!

We decided to take a bold step and publicly make our assumptions about what will be trending next year and start with visual trends. And the image, as you know, conveys the meaning that is so important in marketing.

How did we compile the list of trends for 2021?

1) We watched videos that are released by large brands in a niche with high competition, study marketing meanings

2) We read the cases of leading agencies and understand how video is used now

3) We watched the competition works of various festivals that took place this year

4) We watched photo and video stocks (especially the categories “popular” and “recently added”)

5) Do not forget about related industries: wherever it is possible to use video, there are trends

6) Watched music videos

As a result of reviewing and analyzing the work, we have identified these key trends that we consider relevant. Go!

Try different video orientations

The last couple of years have been talking about vertical video – this is due to the development of Stories as a whole channel for video posting. For over a year now, stocks have been recommending authors to shoot content in vertical orientation. But we’re guessing that video-oriented play in general is going to be the new trend. The same objects and stories, shot vertically or horizontally, with an aspect ratio of 3: 4 or 16: 9, are both adaptation for different ways of displaying content, and a new game with the viewer, which you can involve.

Social Media Video Trends 2021

Filming from the first person visw and mocumentaries (pseudo-documentary)

Of course, these are different techniques, but both have one concept – the effect of presence, where the author of the content is a direct participant in the events. Remember the trend for authenticity and naturalness that began in 2018 and is still gaining momentum? This is its continuation. Ideal and “cleaned-up” pictures today lose out to the real ones. Therefore, shaking the camera, imitating peeping, approaching the heroes in the frame not with the help of a steadicam, but with ordinary steps – this is what we will see more and more often in the coming year.

AR technologies

There are already a lot of cases (remember the same Nike campaign that sold a new Jordan model in 23 minutes using an AR lens). Now the “gold VR-rush” is coming. Hundreds of Instagram masks are already being created as elements of identity, but we are waiting for interesting cases and useful applications with augmented reality.

Social Media Video Trends 2021

What kind of people will be filmed

Every year a trend sweeps across the era. This year was the 90s, next, it is logical to expect no less bright, but more daring 2000s. But we deliberately did not highlight this as a separate trend, because we consider more important what kind of people will be the “advertising images” of large and small brands.

First, those born after 1995. The aesthetics of the 2000s just arouses great nostalgia for them, but that’s not even the point: it is now the most influenced by advertising and media layer of people, the core of target audiences. They are now 23-24 years old, and they themselves make a choice in favor of certain brands.

Secondly, young adults, or people aged 28-35 (at the moment). This is the first generation of people who put education, self-development and travel above family, they are in no hurry to have children and live for themselves. As a result, advertising should have more images, where parents are a little older, and a young family does not need to be with a child in the frame in order to be clearer to the audience.

Third, the expansion of the social framework. Ideal models in the frame do not evoke emotions for a long time. Social networks show real people, and all this should finally appear in advertisements of all brands, in the visual images of companies. Different nationalities, figures, features of appearance – what was previously considered a reason for complexes, today is becoming a source of pride. Special attention should be paid to people with disabilities. In a foreign Coca-Cola video, a girl in a wheelchair is dancing in the center of the party, and in our country such images should also become the norm.

Fourth, there are even fewer gender stereotypes. This already exists, and in 2021 we are expecting even more videos and shots where the boundaries between “male” and “female” are breaking.

Social Media Video Trends 2021

Overall improvement in the quality of user video content

Remember how Instagram photos started for regular users? Food photos, uncomplicated backgrounds, selfies. Now the quality of photos has increased hundreds of times, thanks to presets, photophones, the development of photo studios and professional photo shoots that are done for the sake of content. Here’s the same thing we predict with video in 2021. Video is no longer a tool for big brands. Bloggers, micro-brands, and ordinary users alike recognize that video content is the future. Now Stories act as selfies, but soon they will start to be made with the same aesthetics as photos in the feed, and a bunch of applications for shooting and video processing turn the smartphone into a production studio. This should be used in the marketing of companies: provoke the audience to create user-generated content – now they have the opportunity to do it beautifully!

We also want to highlight several visual trends that will run like a thread from 2020: minimal processing (bright presets in the past), colorful and neon colors, scenes against the backdrop of nature.

To be continued…

We prepared this list on video marketing decided to publish it here and to check our hypotheses. Here are only the key visual trends of video 2021, but we have also prepared semantic and marketing features of video 2021 and will definitely share with the readers of Social-Media.PRESS!

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Thank you for your interest in PeakActivity!


Location: Riverside, CA

WHAT WE’RE LOOKING FOR

PeakActivity is a fast-paced environment, with incredible customers, providing an unbeatable opportunity for someone who wants to learn and grow in their career. Our client is looking to hire a Social Media Director who will be responsible for managing all social media activities including, but not limited to, daily coordination with external social media agency, organizing editorial calendars, content generation and curation, sourcing and editing photography and video assets, campaign development, community outreach, paid social advertising, promotions, performance analysis, ongoing moderation and optimization.

We are looking for someone incredibly motivated and organized with great attention to detail. You must be able to think creatively, multi-task, prioritize and work under pressure. You work independently with little direction and can navigate complex problems. Are you ready for the challenge that could launch or grow your career? If so, we want to hear from you.

PRIMARILY RESPONSIBILITIES:

  • Work daily with internal event team to plan and schedule content and activation of races and events through social media
  • Work with R&D and marketing teams to plan and coordinate social media launch plans around new products
  • Work with sales to plan and coordinate promotions with all key retailers
  • Work with external agency to implement and manage social media strategy and posting calendar
  • Prepare, lead, and participate in weekly/monthly meetings between marketing and event team leads and external agency to ensure constant communication and alignment on goals and activities
  • Review and track social media KPIs across campaigns and individual posts
  • Review text, images, and video content with external agency to maximize social media KPIs
  • Communicate with internal legal team to ensure all messaging is accurate and meets corporate legal guidelines
  • Communicate with industry professionals, influencers, and partners directly and through external agency contacts to create a strong social community
  • Coordinate storage, distribution, and collection of assets from events and UGC for later use
  • Research audience preferences and stay current on social media trends
  • Facilitate online conversations with customers and respond to questions, concerns, and requests from followers
  • Work with internal teams and external agency to create, implement, track, and report promotions, giveaways, and contests through various social media channels
  • As appropriate, attend brand events for social media event activation and live content

REQUIRED QUALIFICATIONS:

Minimum Experience, Skills and Education

  • Bachelor’s degree in Social Media Management, Marketing, Public Relations, Communication, or other related field
  • Minimum of 7 years of experience as a Social Media Manager or similar role
  • Excellent knowledge of MS Office including Word, Excel, Power Point, and Outlook
  • Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube and other popular social media platforms including current best practices and emerging trends
  • In-depth knowledge of social media KPIs including SEO, keyword research, and Google Analytics
  • Excellent multitasking, time management, punctuality, and problem-solving skills with exceptional organizational abilities
  • Great interpersonal and communication skills as a part of a larger team and ability to coordinate with multiple internal and external stakeholders and ensure cross departmental communication

WHAT WE WANT TO SEE

PeakActivity is an Equal Opportunity Employer. We’re committed to diversity and maintaining a work environment that is free from harassment and discrimination. We’re committed to them because our core values demand it – values like Loyalty, Authenticity and Create Positive Energy. For this reason, applicants from all backgrounds are encouraged to apply, and will not be discriminated against on the basis of any protected status under federal, state, or local law.

***Only candidates eligible to work in the United States will be considered.***

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Overview:

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Job description

The Swatch Group US is seeking an experienced Digital Marketing Analyst for the Longines brand in Miami, FL. The Digital Marketing Analyst position is responsible for supporting digital marketing activities in the United States, as well as assisting in activities related to the subsidiaries in Mexico and Canada.


Profile


Responsibilities

  • Analyze traffic, engagement, and conversion performance of digital marketing activities. Create and maintain benchmark KPIs.
  • Create reports for digital marketing actions and monitor monthly media spending.
  • Coordinate actions to improve media performance with vendors and internal teams.
  • Assist in media planning, campaign execution, and monitoring.
  • Lead data visualization reporting.
  • Work with Longines retailers to ensure the Longines brand image is presented appropriately on retailers’ websites, social media, digital coop investment, and other digital outlets.
  • Coordinate special marketing projects.
  • Assist in other marketing tasks as required, including manage invoices.
  • Assist in other analytic tasks as required.

Professional requirements


Requirements

  • 4-year college degree in business, digital marketing or similar field is preferred.
  • 3+ years of experience in e-commerce and digital marketing; experience in luxury timepieces/jewelry preferred.
  • Considerable experience with Google Analytics or other web analytics tools.
  • Proficiency with Excel and Google Data Studio or other data visualization tools.
  • Strong analytical skills.

Languages

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Join The Charlotte Observer’s newsroom as a paid intern in summer 2022 working with our exceptional team of journalists in a vibrant city. From Day 1 of your internship, you will be welcomed as part of The Charlotte Observer staff. We expect our interns to work as beginning professionals from their first day: to report (or shoot) stories ready to be edited for digital and print publication. Our summer learning program includes sessions with experienced reporters, editors and outside speakers discussing topics such as reporting and writing news stories, researching public documents, shooting video on deadline assignments and understanding libel law. Each intern works with a mentor and can expect regular feedback and coaching from their editor. We are committed, across our newsroom, to helping interns develop as journalists.

The details:
Internships pay $500 a week based on a 40-hour week.

The schedule may include weekend or evening hours.

Interns do not work holidays.

Internships cover a 10-week period, typically beginning in early June.

Interns should be currently enrolled in a four-year degree program or recently graduated.

Interns must have a car (The Observer pays mileage expenses). Interns must pass a drug test.

Qualifications should include:
A collaborative work ethic and a strong desire to learn.

Deep curiosity and a drive to find truth.

Solid news judgment, accuracy and high ethical standards.

Understanding of the professional use of social media in news-gathering and audience development.

Quick study of technology and tools used in news-gathering.

Experience working at a college publication, print or online, or another news outlet.

To apply, include with your application:
A one-page cover letter that summarizes why you want to be an intern in our newsroom.

Resume that includes links to your public social media accounts (Twitter, Facebook, Instagram).

Links and/or PDF copies of work samples.

At least two references.

Deadline: Friday, December 3 at 5 p.m. but we encourage you to apply early.

McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.

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Overview

Sr. Analyst, Social Media Job Summary:

The Senior Social Media Analyst is responsible for supporting social media initiatives that promote our brand transformation, generate and capture demand including social commerce and lead generation. This position will play a critical role in supporting social campaign planning, execution, and analysis.

Responsibilities:

  • Provide planning & execution paid social support for social engagement & demand campaigns, including coordinating key reviews with partners and QA’ing ads to ensure tracking & content match our approved content calendar.
  • Support daily, weekly and monthly monitoring of social KPIs and performance and provide analysis and insights to inform campaign optimizations, budgets, and future initiatives.
  • Daily social listening on paid advertising commentary and competitive insights to help inform opportunities to improve social ad experiences and social content innovation.
  • Manage and execute organic social posting calendar and posting cadence.
  • Develop and project managing timelines for key social marketing initiatives with cross functional partners including PR, Community Investment, Talent Acquisition, and Integrated Media teams.

Qualifications:

  • Bachelor’s degree or equivalent professional experience in Social Media Marketing.
  • Minimum 5 years’ experience in related field.
  • In Platform Social Media Ad Manager Experience.
  • Google Analytics / Data Studio Experience.
  • Actual experience supporting social media for enterprise brands.
  • Knowledge of Information Systems Google Analytics / Data Studio and Salesforce / Social Studio.
  • Social Media Platform Ad Manager Experience (LinkedIn, Facebook, Twitter, TikTok, etc).
  • Strong organization and multi-tasking ability.

Preferred Certifications:

  • Facebook, Twitter, and LinkedIn
  • Social Studio

Skills:

  • Strong, demonstrated social innovation & creative skills.
  • Knowledge of digital marketing best practices, tools and technologies.
  • Detail oriented with strong capabilities around project management and follow-through.
  • Strong analytical and problem-solving skills.
  • Excellent communication (written/verbal) and presentation skills.
  • Excel skills and comfort creating/expressing thoughts through concise PowerPoint presentations.

Pay, Benefits & Work Schedule

Office Depot and Office Max offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.

How To Apply

Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.

Equal Employment Opportunity

Office Depot and Office Max is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.

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Disclaimer: This position is expected to start around May or June 2022 and continue through the entire Summer term (i.e. through August/September) or into early Fall 2022 if available. We ask for a minimum of 12 weeks, full-time, for most internships. Please consider before submitting an application.

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Overview

Job Summary

Supports the department with assigned projects and duties that will enhance their college study and objectives.


Essential Functions

  • Performs duties including patient and family visits, delivery of support services, studies, investigations, research projects, and other assignments.
  • Provides administrative coverage of the office such as answering phone and maintaining computer data. Types documents such as letters and creates spreadsheets and presentations.
  • Assists with research projects, data analysis, and/or creating various reports. Assists with entering data and filing.
  • Communicates verbally and in writing with all levels within the System and with the public.

Physical Requirements

Work requires walking, sitting, lifting and reaching overhead. Must be able to lift a minimum of 10 pounds, shoulder height. Must be able to push patients in wheelchairs or supplies on a rolling cart. Intact sense of sight and hearing is required. Responsible for working in a safe manner.


Education, Experience and Certifications

High School, Undergraduate, Master`s or Postgraduate enrollment required. Excellent planning, prioritizing, oral/written communication, interpersonal, problem solving, and team skills required. Excellent planning, prioritizing, oral/written communication, interpersonal, problem solving, and team skills required. Ability to work collaboratively as a team member and ability to respond creatively to a rapidly changing environment required. Computer skills required.

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Location: Remote U.S.A.


What is the Invitern Program?

The Invitern Program offers opportunities for students, recent grads, or those who are early in their career to develop industry skills through Invitae`s internship roles.

With each opportunity, we aim to create an experience for our interns (Inviterns!) that is enhanced by mentorship, networking opportunities, and impactful work. Throughout the duration of this program, we hope to offer a sense of community with our Inviterns and build lasting relationships. Our hope is that Inviterns become future Invitaens!


The 2022 Summer Invitern Program is a paid internship and will start June 6th, 2022 and commence August 12, 2022.


Summary Timeline

Late October 2021 – Invitern role open for applications

December 2021 – Inviterns selected

June 2022 – Inviterns start

August 2022 – Invitern Program ends


Intern – Genetic Counseling Assistant

Invitae is welcoming applications from undergraduate students with an interest in human genetics and genomics to join our clinical team for a 3-month, paid remote internship supporting our Genetic Counseling Services team. Successful applicants will work alongside our team of Genetic Counseling Assistants and Genetic Counselors as they assist with various aspects of patient care. This position requires a passion for learning, and a strong interest in healthcare. Our team is driven to make a difference for the patients we serve. We are leading the transformation of the genetics industry by making clinical-grade genetic information affordable and accessible to guide health decisions across all stages in life.This is a unique opportunity to work closely with an experienced clinical team who aims to bring comprehensive genetic testing to the world.


Responsibilities and opportunities:

  • Support a team of genetic counselors and genetic counseling assistants who provide care to patients across multiple areas of genetics
  • Assist with dissemination of consultation notes to patients and providers
  • Resolve patient scheduling issues
  • Monitor and respond to inquiries related to Invitae`s Genetic Counseling Service
  • Lead a project to improve patient care for the team
  • Observe 2-3 genetic counseling sessions with experienced genetic counselors

Requirements:

  • Enrolled in an undergraduate program and pursuing a degree in genetics or a related field
  • Strong written and verbal communication skills
  • Excellent organizational and task management skills
  • Strong computer skills
  • Sensitivity to patients facing health crises
  • Forward-thinking
  • Creative problem solver

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


#LI-REMOTE

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Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.`s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.