In the professional environment of marketers, designers, photographers and, of course, videographers there are “weeks of high fashion and haute couture shows” – this is the period from November to February, when all authoritative sources publish articles on the topic “Trends of the coming year”, and then another institute Pantone announces the color of the year – and here we go!
Trends are a matter of competitiveness and income: we create music video content that we sell on video stocks, so we shoot on relevant topics and in accordance with global demands. This work experience allows us to say that the trends of the next year are already here and now!
We decided to take a bold step and publicly make our assumptions about what will be trending next year and start with visual trends. And the image, as you know, conveys the meaning that is so important in marketing.
How did we compile the list of trends for 2021?
1) We watched videos that are released by large brands in a niche with high competition, study marketing meanings
2) We read the cases of leading agencies and understand how video is used now
3) We watched the competition works of various festivals that took place this year
4) We watched photo and video stocks (especially the categories “popular” and “recently added”)
5) Do not forget about related industries: wherever it is possible to use video, there are trends
6) Watched music videos
As a result of reviewing and analyzing the work, we have identified these key trends that we consider relevant. Go!
The last couple of years have been talking about vertical video – this is due to the development of Stories as a whole channel for video posting. For over a year now, stocks have been recommending authors to shoot content in vertical orientation. But we’re guessing that video-oriented play in general is going to be the new trend. The same objects and stories, shot vertically or horizontally, with an aspect ratio of 3: 4 or 16: 9, are both adaptation for different ways of displaying content, and a new game with the viewer, which you can involve.
Of course, these are different techniques, but both have one concept – the effect of presence, where the author of the content is a direct participant in the events. Remember the trend for authenticity and naturalness that began in 2018 and is still gaining momentum? This is its continuation. Ideal and “cleaned-up” pictures today lose out to the real ones. Therefore, shaking the camera, imitating peeping, approaching the heroes in the frame not with the help of a steadicam, but with ordinary steps – this is what we will see more and more often in the coming year.
There are already a lot of cases (remember the same Nike campaign that sold a new Jordan model in 23 minutes using an AR lens). Now the “gold VR-rush” is coming. Hundreds of Instagram masks are already being created as elements of identity, but we are waiting for interesting cases and useful applications with augmented reality.
Every year a trend sweeps across the era. This year was the 90s, next, it is logical to expect no less bright, but more daring 2000s. But we deliberately did not highlight this as a separate trend, because we consider more important what kind of people will be the “advertising images” of large and small brands.
First, those born after 1995. The aesthetics of the 2000s just arouses great nostalgia for them, but that’s not even the point: it is now the most influenced by advertising and media layer of people, the core of target audiences. They are now 23-24 years old, and they themselves make a choice in favor of certain brands.
Secondly, young adults, or people aged 28-35 (at the moment). This is the first generation of people who put education, self-development and travel above family, they are in no hurry to have children and live for themselves. As a result, advertising should have more images, where parents are a little older, and a young family does not need to be with a child in the frame in order to be clearer to the audience.
Third, the expansion of the social framework. Ideal models in the frame do not evoke emotions for a long time. Social networks show real people, and all this should finally appear in advertisements of all brands, in the visual images of companies. Different nationalities, figures, features of appearance – what was previously considered a reason for complexes, today is becoming a source of pride. Special attention should be paid to people with disabilities. In a foreign Coca-Cola video, a girl in a wheelchair is dancing in the center of the party, and in our country such images should also become the norm.
Fourth, there are even fewer gender stereotypes. This already exists, and in 2021 we are expecting even more videos and shots where the boundaries between “male” and “female” are breaking.
Remember how Instagram photos started for regular users? Food photos, uncomplicated backgrounds, selfies. Now the quality of photos has increased hundreds of times, thanks to presets, photophones, the development of photo studios and professional photo shoots that are done for the sake of content. Here’s the same thing we predict with video in 2021. Video is no longer a tool for big brands. Bloggers, micro-brands, and ordinary users alike recognize that video content is the future. Now Stories act as selfies, but soon they will start to be made with the same aesthetics as photos in the feed, and a bunch of applications for shooting and video processing turn the smartphone into a production studio. This should be used in the marketing of companies: provoke the audience to create user-generated content – now they have the opportunity to do it beautifully!
We also want to highlight several visual trends that will run like a thread from 2020: minimal processing (bright presets in the past), colorful and neon colors, scenes against the backdrop of nature.
We prepared this list on video marketing decided to publish it here and to check our hypotheses. Here are only the key visual trends of video 2021, but we have also prepared semantic and marketing features of video 2021 and will definitely share with the readers of Social-Media.PRESS!
Thank you for your interest in PeakActivity!
Location: Riverside, CA
WHAT WE’RE LOOKING FOR
PeakActivity is a fast-paced environment, with incredible customers, providing an unbeatable opportunity for someone who wants to learn and grow in their career. Our client is looking to hire a Social Media Director who will be responsible for managing all social media activities including, but not limited to, daily coordination with external social media agency, organizing editorial calendars, content generation and curation, sourcing and editing photography and video assets, campaign development, community outreach, paid social advertising, promotions, performance analysis, ongoing moderation and optimization.
We are looking for someone incredibly motivated and organized with great attention to detail. You must be able to think creatively, multi-task, prioritize and work under pressure. You work independently with little direction and can navigate complex problems. Are you ready for the challenge that could launch or grow your career? If so, we want to hear from you.
Minimum Experience, Skills and Education
WHAT WE WANT TO SEE
PeakActivity is an Equal Opportunity Employer. We’re committed to diversity and maintaining a work environment that is free from harassment and discrimination. We’re committed to them because our core values demand it – values like Loyalty, Authenticity and Create Positive Energy. For this reason, applicants from all backgrounds are encouraged to apply, and will not be discriminated against on the basis of any protected status under federal, state, or local law.
***Only candidates eligible to work in the United States will be considered.***
The Swatch Group US is seeking an experienced Digital Marketing Analyst for the Longines brand in Miami, FL. The Digital Marketing Analyst position is responsible for supporting digital marketing activities in the United States, as well as assisting in activities related to the subsidiaries in Mexico and Canada.
Join The Charlotte Observer’s newsroom as a paid intern in summer 2022 working with our exceptional team of journalists in a vibrant city. From Day 1 of your internship, you will be welcomed as part of The Charlotte Observer staff. We expect our interns to work as beginning professionals from their first day: to report (or shoot) stories ready to be edited for digital and print publication. Our summer learning program includes sessions with experienced reporters, editors and outside speakers discussing topics such as reporting and writing news stories, researching public documents, shooting video on deadline assignments and understanding libel law. Each intern works with a mentor and can expect regular feedback and coaching from their editor. We are committed, across our newsroom, to helping interns develop as journalists.
Internships pay $500 a week based on a 40-hour week.
The schedule may include weekend or evening hours.
Interns do not work holidays.
Internships cover a 10-week period, typically beginning in early June.
Interns should be currently enrolled in a four-year degree program or recently graduated.
Interns must have a car (The Observer pays mileage expenses). Interns must pass a drug test.
Qualifications should include:
A collaborative work ethic and a strong desire to learn.
Deep curiosity and a drive to find truth.
Solid news judgment, accuracy and high ethical standards.
Understanding of the professional use of social media in news-gathering and audience development.
Quick study of technology and tools used in news-gathering.
Experience working at a college publication, print or online, or another news outlet.
To apply, include with your application:
A one-page cover letter that summarizes why you want to be an intern in our newsroom.
Resume that includes links to your public social media accounts (Twitter, Facebook, Instagram).
Links and/or PDF copies of work samples.
At least two references.
Deadline: Friday, December 3 at 5 p.m. but we encourage you to apply early.
McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.
Sr. Analyst, Social Media Job Summary:
The Senior Social Media Analyst is responsible for supporting social media initiatives that promote our brand transformation, generate and capture demand including social commerce and lead generation. This position will play a critical role in supporting social campaign planning, execution, and analysis.
Pay, Benefits & Work Schedule
Office Depot and Office Max offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.
How To Apply
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Equal Employment Opportunity
Office Depot and Office Max is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.
Supports the department with assigned projects and duties that will enhance their college study and objectives.
Work requires walking, sitting, lifting and reaching overhead. Must be able to lift a minimum of 10 pounds, shoulder height. Must be able to push patients in wheelchairs or supplies on a rolling cart. Intact sense of sight and hearing is required. Responsible for working in a safe manner.
Education, Experience and Certifications
High School, Undergraduate, Master`s or Postgraduate enrollment required. Excellent planning, prioritizing, oral/written communication, interpersonal, problem solving, and team skills required. Excellent planning, prioritizing, oral/written communication, interpersonal, problem solving, and team skills required. Ability to work collaboratively as a team member and ability to respond creatively to a rapidly changing environment required. Computer skills required.
Location: Remote U.S.A.
What is the Invitern Program?
The Invitern Program offers opportunities for students, recent grads, or those who are early in their career to develop industry skills through Invitae`s internship roles.
With each opportunity, we aim to create an experience for our interns (Inviterns!) that is enhanced by mentorship, networking opportunities, and impactful work. Throughout the duration of this program, we hope to offer a sense of community with our Inviterns and build lasting relationships. Our hope is that Inviterns become future Invitaens!
The 2022 Summer Invitern Program is a paid internship and will start June 6th, 2022 and commence August 12, 2022.
Late October 2021 – Invitern role open for applications
December 2021 – Inviterns selected
June 2022 – Inviterns start
August 2022 – Invitern Program ends
Intern – Genetic Counseling Assistant
Invitae is welcoming applications from undergraduate students with an interest in human genetics and genomics to join our clinical team for a 3-month, paid remote internship supporting our Genetic Counseling Services team. Successful applicants will work alongside our team of Genetic Counseling Assistants and Genetic Counselors as they assist with various aspects of patient care. This position requires a passion for learning, and a strong interest in healthcare. Our team is driven to make a difference for the patients we serve. We are leading the transformation of the genetics industry by making clinical-grade genetic information affordable and accessible to guide health decisions across all stages in life.This is a unique opportunity to work closely with an experienced clinical team who aims to bring comprehensive genetic testing to the world.
Responsibilities and opportunities:
At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.`s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
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