Influencer Marketing Manager

Influencer Marketing Manager at Mejuri

$ Confidential

Mejuri is a direct-to-consumer approach to buying jewellery for the modern woman. We are about making luxury a habit – disrupting the traditional jewellery industry to make fine jewellery affordable and empowering women to purchase for themselves. Series B funded, and one of the fastest growing global digital brands, we are backed by strong VC investors such as Natalie Massenet’s Imaginary Ventures, NEA and Felix Capital.

We focus on perfecting every customer touchpoint, creating the best digital and in-store experiences and content that is conversational and engaging. We are a team of designers, writers, technologists and strategists, and we are looking for someone special to join our team and help us make luxury fun and accessible.

“Mejuri redefines personal jewelry decisions” – Forbes

“75 per cent of Mejuri’s customers are women buying for themselves, and 30 per cent make repeat purchases each month. Among those filling their virtual baskets? Lizzo, Selena Gomez, Margot Robbie and Oprah Winfrey.” – British Vogue

The Role:
Mejuri is seeking an Influencer Marketing Manager to lead our Community Team. A people-person at heart, you join our team to scale and nurture Mejuri’s global community, through diverse and inclusive micro-influencer (Fine Crew) placements, social and experiential community activations, and regional branded content retainer partnerships.

We are looking for someone who is excited by the opportunity to develop and execute Mejuri’s global community strategy to increase brand awareness, brand sentiment, follower growth in existing and emerging markets. You will work cross collaboratively to optimize content and community growth. If you thrive in fast-paced, entrepreneurial environments, and are eager to build new relationships that will bring the Mejuri community to the next level, then, we want to hear from you!

Responsibilities:

  • Develop and execute Mejuri’s global Community strategy to increase brand awareness, brand sentiment, follower growth, and organic sessions in existing and emerging markets
  • Reevaluate strategy quarterly based on performance, allocating budget, product assortment, and content direction per region
  • Build and execute strategy for Community-led initiatives/experiential activations
  • Server as a Mejuri brand ambassador hosting events, appointments and directly engaging with Mejuri’s community and customers
  • Relationship management with Mejuri’s community and influencer network
  • Provide day to day managerial support to the community team, owning team development and growth paths
  • Create a hiring plan, inclusive of strategy and execution for Black Friday/Holiday
  • Lead new markets entry sustain plan: pivot strategy/tactics tailored to regional performance, plan/execute an activation in Q1
  • Work closely with Brand and Content teams to create and execute regular community programming (e.g. community involvement in product development, community events, social content engagement, etc.)
  • Work with the Integrated Marketing, Creative and Content teams to guide UGC campaigns on owned and earned channels, inclusive of product assortment and visual direction.
  • Work with International, Growth, and Analytics teams to track, analyze and optimize content and community growth across social channels, including weekly reports and monthly performance analysis
  • Attend relevant events for networking and business purposes

The successful candidate will have:

  • Minimum 3-5 years experience as an Influencer Marketing Manager at a relevant retailer or fashion/luxury brand
  • Bachelor`s degree or equivalent experience in Marketing
  • Proven track record in outreach campaign strategies
  • Experience in the social media marketing industry
  • Deep knowledge of the influencer landscape
  • Impeccable verbal and written communication skills
  • Well organized with great time management skills
  • Outstanding project management skills
  • Goal-oriented and KPI driven with the ability to test and experiment
  • Excellent interpersonal and relationship-building skills
  • Networking aptitude

Mejuri is an Equal Opportunity Employer.

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Mejuri welcomes and encourages applications from people with disabilities._*
Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Type: Full-time





Published 2021-10-25

Mejuri looks for a Influencer Marketing Manager in New York, NY location.

How much Influencer Marketing Jobs professional earns at Mejuri?

The proposed salary for Influencer Marketing Jobs position at Mejuri is Confidential.

Influencer Marketing Manager responsibilities at Mejuri

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at Mejuri

To be disscussed with candidate