Segment Marketing Lead Analyst

Segment Marketing Lead Analyst at BNY Mellon

$ Confidential

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Sept. 30, 2021, BNY Mellon had $45.3 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.

BNY Mellon Marketing & Communications

It’s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

Our Marketing and Communications Analysts have a critical role in supporting BNY Mellon’s line of business initiatives. Analysts benefit from hands-on learning and mentoring opportunities, working with marketing leaders and business partners. Responsibilities include supporting campaigns and integrated marketing and communications plans, developing go-to-market positioning and messaging, upholding the brand in all activities, supporting and reporting for various marketing and communications strategies, including digital marketing, social media, client engagement and new business development.

Marketing and Communications Analysts are intellectually curious, possess grace under pressure, enjoy collaboration with colleagues and influencers, and deliver high-quality results and impact with urgency.

Key Responsibilities: Below is an example only – please include your role’s responsibilities

  • Work with marketing leadership to build and execute go-to-market strategies
  • Maintain up-to-date understanding of our industry and our clients to implement effective marketing and communication campaigns
  • Execute marketing campaigns, tracking and regular results reporting, gathering insights and opportunities
  • Help manage the BNY Mellon brand to ensure guidelines are applied and used consistently across marketing and communication activities
  • Improve workflow processes and eliminate inefficiencies
  • Work cross-functionally with all departments in the organization to help motivate and educate internal teams around marketing and communication campaign efforts
  • Participate in firm-wide diversity, equity and inclusion efforts
  • Prepare, present and sell-in aspects of the marketing plan and progress to management, cross-functional partners and other key stakeholders
  • Maintain strict deadlines, while maintaining accuracy
  • Additional responsibilities will be determined based on capacity, skill, and interest

What we`re looking for

  • 3-5 years of professional work experience; marketing/ad agency experience preferred
  • Measurement focused - able to tie projects to success metrics and OKRs
  • Superb written and verbal communication skills; passionate about writing and digital communication
  • Excellent project management, prioritization, and decision-making skills
  • Excellent attention-to-detail, highly organized
  • Innovative approach to marketing activity – seeking new tools and opportunities to market our solutions
  • Exceptional intrapersonal skills with a natural ability to work collaboratively and build relationships with peers, business partners and senior leadership
  • Experience coordinating multiple competing priorities in a fast-paced environment
  • Energetic, positive mindset with excellent analytical skills with demonstrated ability to work cross-functionally
  • Creative and rigorous approach to all projects
  • Bachelor’s degree preferred

Published 2021-12-19

BNY Mellon looks for a Segment Marketing Lead Analyst in United States location.

How much Social Media Analyst Jobs professional earns at BNY Mellon?

The proposed salary for Social Media Analyst Jobs position at BNY Mellon is Confidential.

Segment Marketing Lead Analyst responsibilities at BNY Mellon

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at BNY Mellon

To be disscussed with candidate