Influencer Marketing Specialist (Canada)

Influencer Marketing Specialist (Canada) at

$ Confidential

You will be a key member of the global influencer team here at Osmo! You will maintain and scale your assigned region of influencers through various tactics to optimize across multi-channel goals. You will grow and deepen our influencer relationships, connecting the authenticity of both our brand and creator/influencer messaging - in both written and visual format. The right candidate is passionate about influencer marketing and is a disciplined and meticulously organized creative with a data-driven lens.

Responsibilities

  • Reporting into the Global Director of Influencers & Talent Partnerships
  • Knowledge of both earned media and paid partnerships
  • Strong understanding of and at least 3 years of experience with digital advertising campaigns such as: whitelisting, promo codes, and UTM links.
  • Build and deepen relationships with external partners and influencers, from nano to macro
  • Develop and execute influencer marketing strategies and creative campaignsIdentify and build relationships with prominent influencers and thought leaders
  • Attend relevant events for networking and business purposesResearch relevant industry experts, competitors, target audience and users
  • Keep abreast of emerging trends, technologies and influencersEnsuring that the brand and creators/influencers are adhering to all guidelines before publishing deliverablesIdentifying genuine and authentic storylines throughout all copy and content
  • Staying up to date with the latest trends across all the social media networks and influencer landscape

Creative & Qualitative Lens

  • Brainstorm new, creative approaches to influencer campaigns
  • Develop content ideas, write and curate content alongside our creative team, storytelling, and copyrighting teams
  • Understanding of global universal vs localized messaging

Collaborative and Cross-Channel Optimization Lens

  • Working in collaboration across global influencer team, PR, Social Media, Digital Marketing, Brand / Growth Marketing, Logistics and Operations Management to execute earned and paid influencer strategies on-time, within budgets, and exceeding goals
  • Build, scale, and maintain your assigned list / region of influencers to optimize towards various KPIS and goals (including but not limited to: Osmo Social Club, gifting, earned media, paid partnerships, retail support, brand awareness, growth and performance marketing)
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Data-driven and Quantitative Lens

  • Building and maintaining reports, gathering insightsTracking daily captures, onboards, and activities
  • Ability to build data-driven reports and present a concise analysis with recommended optimizations in both polished verbal and written/visual formats
  • Ability to pivot and de-risk any foresee / plan for challenges along the way
  • Execute a tiered / segmented approach to maximize impact of activations and creative campaigns

Requirements

  • 3+ years of work experience with influencers or a similar role in the Marketing field.
  • Ability to identify and work with influencer personas outside of social media influencers, such as brand evangelists, credible experts, teacher ambassadors.
  • Knowledge of various social media platforms such as YouTube, Facebook, Instagram, Twitter, Tik Tok and many more.
  • An expert in various social media algorithms, and social media community guidelines.
  • Proficiency in PR, Social Media and Social Media management tools is a plus
  • Excellent verbal and written communication skills.
  • Ability to work under pressure and prioritize tasks.
  • Outstanding analytical, interpersonal, and organizational skills.
  • Excellent problem solving and networking skills.
  • Ability to work in a team or individually as and when required.
  • Exceptional attention to detail and time management skills.
  • Proven track record in outreach campaign strategies.
  • Outstanding project management skills. Excellent interpersonal and relationship building skills.

#LI-remote

Job Type: Full-time





Published 2022-01-05

looks for a Influencer Marketing Specialist (Canada) in Palo Alto, CA location.

How much Influencer Marketing Jobs professional earns at ?

The proposed salary for Influencer Marketing Jobs position at is Confidential.

Influencer Marketing Specialist (Canada) responsibilities at

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at

To be disscussed with candidate