With over 2.8 billion members worldwide, Facebook is the platform where the most people are registered.
Published 2023-03-01, by Anthony H. Jackson,
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And being where the people are is the first rule of marketing. Surely you have heard of Facebook's powerful advertising features that allow you, through careful target profiling, to quickly reach users interested in your brand.
If your aim, however, is to collect contacts, you need a specific function of the social network.
What is lead generation?
What is lead generation? Lead generation is the process of attracting the interest of potential customers and turning it into sales transactions. It represents a crucial part of the sales process for many companies, together with other tools for SEO and social media marketing.
Lead generation is a process of increasing sales by focusing on potential customers who have shown interest in the company's products or services. New technologies have revolutionised lead generation: today, it is no longer a matter of telephone sales by sales representatives, but rather sophisticated digital marketing that makes the most of information from customer demographics and tastes.
What is the lead generation funnel?
When we talk about the lead generation funnel, we mean the process of acquiring new leads and their path (imagined as a funnel, hence the term funnel) to becoming customers.
Who needs lead generation?
Any e-commerce company that sells directly to end consumers can benefit from a robust lead generation programme. Lead generation makes the sales cycle more efficient by allowing you to focus on the strongest and most valuable leads and optimise your marketing data. This increases new customer acquisition and conversion rates.
Is lead generation a sales or a marketing operation?
Today, lead generation is part of both sales and marketing, as the teams communicate with each other and work in synergy throughout the process. The marketing team uses lead evaluation methodologies to rank and prioritise leads, then passes the resulting data to the sales team. The sales team consolidates the relationship with the customer to complete the sale.